The Heed Report
See what you can't see, before you commit
30 Tools in 30 Days
April 19 – May 18, 2026
Thirty independent profiles of the AI tools reshaping how companies sell, support, and operate. Source-traced research on each — who built it, what it actually does, and where the evidence leads.
30
Tools profiled
6
Layers
30
Days
Marcus Castillo
Episode 01 · Marcus · The Castillos
The Offer
Marcus Castillo receives the opportunity of a lifetime. What he does next will define his family for years — and he doesn't know it yet.
Read →Edition 002 // MAY 21, 2026
Edition 002 — special Anthropic Edition
Anthropic in three months: thirty billion in run-rate revenue, a Pentagon refusal, and the Vatican stage. The collision is the data this edition reads.
Read edition →
The Castillos
A serialized literary column following a Christian family navigating the weight of a once-in-a-generation decision. Four voices in one household, told four ways. New episodes Sundays.
1 posts
Quicksand Evaluations
Company-by-company analysis of software products being aged out by AI workflows. Which tools are sinking, which are adapting, and what the pattern reveals.
11 posts
Daily Briefings: AI Disruption Signals
Daily intelligence on how AI is reshaping marketing, sales, HR, and finance operations. Originally published December 2025 through January 2026.
19 posts